After what he calls a successful first campaign, the Centers for Disease Control and Prevention is launching a second anti-smoking campaign of the previous tips smokers.
"They are real stories that will save lives and save money, it will be a huge health implications, highlighting the true stories of people suffered smoke and highlighting the fact that passive smoking is killing is disabled, can cause enormous suffering, "Dr. Tom Frieden, the CDC director, said Thursday.
The "Tips for former smokers" campaign, which starts on Monday ads with people like Tiffany, 35 Tiffany said he was 16 years old when her mother died of lung cancer, but she also started smoking. He says the idea that they are not attacked her daughter to quit.
"I could not take the chance of continued smoking, and that is my daughter. Know how much you need my mother, and I did not know until I lost it," Tiffany says the ads.
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Another ad shows Terrie, 52, who was diagnosed at 40 oral and throat cancer and has been removed from her throat.
The croaking voice, telling the audience, "I have a tip for you. Make a video of yourself before it happens, read the children's story book or singing a lullaby. Wish. The only sound is my grandson's ever heard of that sound. '
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The second ad is Tiffany and her daughter, Jaelin. With tears streaming down his face, his mother Jaelin says: "And just to think of me is not a parent and having to take care of you, I just can not imagine how anyone can be strong enough to do that ... and I'm very proud of you."
This year's ads will also feature ethnic groups, such as American Indians and Alaska Natives who are not included in the first campaign, but a higher than average rate of smoking by Frieden.
Smoking remains the leading preventable cause of death in the United States, according to the CDC, which affects 8 million people and causing $ 200,000,000 a year in health care costs. It is estimated that 1200 people die from smoking daily.
After the first "Ideas" campaign last year, the number of people calling the quit line increased by 200,000, Frieden said.
"There is strong scientific evidence that ads like this make a big difference in encouraging people to quit," he said, "and a greater number of people to leave the long-term because of the ads. It is well documented in international and national level. "
The CDC also encourages those who quit to take advantage of medication that can help them. This doubles or triples the likelihood of success, Frieden said.
"What these messages, what these campaigns is a simple reason - work," Frieden said. "They save lives and save money."